How to deal with convenience store dead area?

Convenience store dead corners are called dead corners because they are not eye-catching or conspicuous enough, so they are easily ignored by customers.

To attract attention, you can add some special decoration, eye-catching signs, and bright or colored lights in the dead corner, which will draw customers in far more effectively.

Square shop types are the least likely to have dead corners, but not everyone can have such a perfect shop. There are two types of shop that easily produce cold areas.

Irregular stores are also prone to dead corners. A common one is the L-shaped store: customers usually wander around the entrance rather than walking into the corner of the cold area.

When shops display goods, there will also be some dead corners that customers cannot see. For example, the lowest level of the shelf, the upper level above the customer's line of sight, the corner with poor lighting, and so on.

So how can you turn the dead corner of a convenience store into a usable resource that pulls in sales and brings the corner back to life? The right shelving from Jinta can help.

Layout design of the convenience store

The ideal approach is to plan every inch of space at the start of the design, and try to leave no dead corners.

In one shopkeeper's store there was an arc-shaped corner, so in the shelf design he also made an arc, allowing the transition between the shelf and the product category to feel natural.

Customers are used to square, strip-shaped shelves; seeing curved shelves feels novel, and they will unconsciously browse around the shelf, while the products on display also appear to show a 360-degree effect.

Choosing convenience store shelves

For the choice of shelves, you can go low at the front and high at the back, or use low shelves throughout, to improve the permeability of the dead corner so that customers can see the goods in the deepest corner from far away.

You can also place a ground pile, pile head, or display basket in front of the dead corner. This kind of display tool is low in height, which increases visual and spatial permeability.

The display tool is also easy to move, leaving a wide enough channel for customers to reach the dead end. In short, once a dead corner has formed, the best solution is to bring it directly in front of the customer.

Reverse thinking in store operation

We are used to placing best-selling and promotional products in prominent positions in the store, while putting some slow-moving products on shelves or deep in the store where shoppers cannot easily notice them. This creates a vicious circle: the less seen a product is, the less it sells.

So we can take a reverse approach, and put the best-selling products in the dead corner of the store.

On the one hand, customers' awareness of best sellers is relatively high, and they can quickly find them among the many products on the shelf. On the other hand, slow-moving products placed in a prominent position will gain more attention, and may even give customers a "best-selling", high-end impression of those products.

Near the dead corner, landmark signs, tags, and other guidance tools can be used to lead customers in. The dead corner can also be set up as a customer rest area: place a few stools so customers can rest, which also increases the popularity of the corner.